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It's revealed from the band Asono's website, that their name actually derived from the Spanish word sono, which actually means to create sound. After listening to their self-titled EP maybe that should be termed roughly sono grande. 

Big arena rock sound and stadium sized crowds is what this band is aiming for, and that's very clear with this six song presentation. Choruses are calculated precisely to give that sing along vibe. And the music itself, a mesh of straight rock guitars with a solid bass and drum combo, runs the gamut of sounds from pop-rockish wannabe radio hits like "She Loves L.A." to blue and moodsome numbers like "O.D.'D On Love."  

The problem however is that while the aim of the band is clear, it's unclear as to whether they even come close to hitting that stadium-filling bullseye. 

Within the band, there's always this sense of an overall sound that's trying to swell into something bigger. And that's largely in thanks to Asono frontman Jonny Ross, whose voice can easily be described as a younger Rob Thomas from Matchbox 20. 

This might be considered a good thing by some--especially Matchbox 20 fans–but no so much when you consider that Ross's vocals come off ideally as someone whose trying too hard to lead the rest of the band. Usually, his vocals are trying to carry the burden of making the band's sound into something bigger. But in the end he just comes off too melodramatic. A perfect example of this is opener "Street Full Of Strangers," a slow-moving ballad that should be moving, but actually collects little momentum. 

Still, Asono does show some potential, especially on tracks like "Never Nothing Never" where Ross shares the spotlight more with the band, letting his vocals meld within the rest of the song rather than blatantly lead. Oh, and a guitar solo here and there never hurts either.