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Reviewing the debut album from this South Carolina band was difficult.  It wasn't difficult because the album was complex and hard to listen to or understand.  The album was hard to review because the members of  Deepfield have recorded an album which is perfectly crafted and tailored towards great mainstream success, and I didn't think it was all that great.

In De Goot Recordings claims that Deepfield brings the influences of Silverchair and Porcupine Tree to the table with this record.  Silverchair's sound is present, but I am at a loss as to where the Porcupine Tree influence is on this album.  Archetypes and Repetition sounds more like a mix of rap free Linkin Park, Hinder, and Three Doors Down.  The album essentially boils down into a hard rock album with a hint of nu-metal grooves that is extremely radio friendly.  Many of the songs bring to mind the style that has been predominant in much of the popular hard rock over the past decade.

The album is extremely catchy, make no mistake about that.  Songs like 44 Teeth, and Get It set the tone for the rest of the album with a hard hitting style that is perfectly suited for the raspy, soaring vocals that canvas the album.   The band coasts through the rest of the album on autpilot, occasionally dipping into the realms of 90s modern rock while traveling through all of the current mainstays of the hard rock genre.  They even manage to mix in some string instruments in a few songs which give an epic feel to the already high charged tracks which would feel right at home alongside Buckcherry, Chevelle, or any of their more prevalent influences.

Deepfield are certainly not failures with this album.  There is no doubt that these boys are shooting for fame and fortune, and I wouldn't be surprised if they were well on their way with Archetypes and Repetition.  The album fails to bring anything new to the table, but their sound is ultimately accessible and should be capable of reaching mainstream success.  If they put more effort into their craft, the next album will be something to look out for, as their untapped potential is evident on this album.  Archetypes and Repetition may not be a must buy for the more critical music fan, but any listener should be able to appreciate their cover of En Vogue's Don't Let Go.  Deepfield takes this song and makes it their own in a performance which might just single-handedly be worth the price of admission.