November, 2001

vol 5, num 1

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Is the world ready for yet another solo female singing sensation? Well, it’s getting one anyway. Toya, L.A. Reid’s latest project, recently released her self-titled debut album, and also earned a spot on the nationwide Dreamchasers Tour, which took place this past August and September. As an African-American/Puerto Rican St. Louis native, Toya is a talented artist with her own voice. Although she may remind listeners of a young Toni Braxton, a solo Destiny’s Child act, or a new millennium version of Monica, Toya definitely has a distinctive style that can appeal to everyone.

               On her debut album, Toya co-produced five songs, and aided in arranging several others. For a young rookie in the entertainment business, accomplishing all this is a pretty impressive feat. All but one of the fifteen tracks are fast-paced, true to the popular R&B format currently heard on the radio. Toya’s first single, “I Do,” for example, has the poppy background beat and a catchy chorus with the lyrics: “so come on shorty if you think you can roll with an iced-out playa ballin outta control.”

               So what do you do when you don’t have a clue as to what Toya is talking about? Look it up in ‘Toya’s Dictionary.’ Printed on the CD insert is a list of definitions for the street talk lingo used in some songs. ‘Play me shady,’ for instance, means ‘treating me like I’m crazy,’ while ‘Finna’ is another word for Midwest slang. I would have had no idea otherwise.

               Overall, the better songs in the CD are within the first half, including “How Can I Be Down,” “Think,” and “Don’t Make Me.” The “I Do” remix, which features Murphy Lee of the St. Lunatics, is a slower version of the hit single, but is just as good as the original. A favorite of mine is “Moving On,” which unfortunately, was the only slow song in the lineup.

               Toya’s album basically peaked at the seventh song, but went downhill from there. The beats got repetitive and songs started to sound the same. As mentioned before, it would have been nice to hear more ballads, but such was not the case. Instead, Toya continued to sing fast-paced, boy-bashing, self-righteous lyrics. And in the end, it got old.

Artist Toya
Title Toya
Label Arista Records
Reviewer Roxanne Reyes
Rating
website Toya Home Site
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