November, 2001

vol 5, num 1

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I have sounded off elsewhere (like in every review I've written in the past six months) about how every new artist seems to be sounding like one of six predecessors: Alice In Chains, Faith No More, Nine-Inch Nails, Britney Spears, N'Sync, or Genuwine. It accordingly would be easy to dismiss 3rd Faze as coming from the Britney Spears/Spice Girls line: three hotties of (probably) barely legal age pretending to be best buddies who probably never met until the day of the recording session, with alluring looks, decent voices, and who will have fallen off by this time next year. I mean, they even come from Orlando, the capital of manufactured, assembly line entertainment. So why even bother?

Well...if we're gonna be fair, here, and accept this as valid pop music, there are a couple of reasons for picking up on 3rd Faze as opposed to some of the other ear and eye candy out there. For one thing, the tracks on their self-titled debut as are good as anything you've recently heard in the genre. 

3rd Faze is full of poppy little beats with plenty of hooks. Their lyrics are full of teen concerns, and most involve erring on the side of caution; you don't listen to a 3rd Faze CD and imagine them slipping through the side door of some seedy Planned Parenthood office on the sly.

No, these ladies are, at best, passive aggressive. On their video "Sly" they're not interested in a guy they met as a result of being in the parole office at the same time. They're interested in a dud who's just the other side of nerdy. And rather than throwing him against the wall, mashing their charms against him and sticking their tongues halfway down his throat, they...slip a CD-Rom of themselves singing, and dancing, and yeah, doing a little bouncing, into his backpack. I mean, these are the types of hotties your son could bring home to dad. Please. Yeah, they show some navel, but nothing worse than you'd find at your average Catholic high school. I mean, one of the girls, Sara Marie, even wear a crucifix, and it's not as an image of mockery, like Madonna. She really means it. So when they sing "Go Slow" they mean it the way Janet Jackson meant it, as opposed to the Pointer Sisters. There are no surprises here, other than these ladies appear to be wholesome, which is a welcome relief. I took my preteen daughter to a Spice Girls concert a couple of years ago and was treated to a femdom show that I hadn't seen the likes of since...well, the night before, after everyone went to bed.

But I mean really. Stiletto heels, guys kneeling before them, choreographed kicks to the groin, slaps...and it got even worse after Scarey and Company came out! That wouldn't happen at a 3rd Faze concert, and it doesn't happen on their CD. Sometimes the best surprise really is no surprise.

Artist 3rd Faze
Title 3rd Faze
Label Edel
Reviewer Joe Hartlaub
Rating
win stuff

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