The music of Lure is a sort of trance-like, British inspired, love music similar to things we’ve heard from Portishead, Sarah McLachlan, and Dido. Sampsell lays down her soft, sexy vocals down on a palette of lush instrumentation provided by Yashiv and six other musicians. Yashiv, who is also the album’s producer, is know for his work with such high profile artists as Madonna, Brandy and George Michael. Lure performs on a regular basis in the New York area as a five-piece. Though Yashiv and Sampsell composed the 11 tracks that make up the album, the other band members add their own unique voices into the mix. Guitar sounds resound off the upper echelons of the heavens, and the organic upright bass sounds prevent the disc from becoming too electronic. The strings and Rhodes piano on "Grace" go far to create a hot James Bond night atmosphere, full of mystery and romance. "Bedbugs", with it’s wobbly guitar and mysterious Film Noir bass line, screams intrigue. The music is honest and laid back. The songs are solid and consistent from the beginning all the way through the hidden track, but Lure still manages to infuse a wide array of musical influences from jazz to reggae, techno, pop, and even rock-a-billy into their tunes.

These ultra-hip New Yorkers Lure truly deliver the goods on their first album. A pleasure to listen to. A true a mood setter. Sampsell’s voice pulls at the strings of the heart, daring you to fall in love despite knowing that you’ll only be put down. "You’re gonna be my one hit wonder," she tempts on "One Hit Wonder." It won’t be much longer before the public’s resolve breaks and they give in to the Lure.

Artist	Lure
Title	Lure
Label	Bluemaze
Reviewer	Shelby Rushing
Rating
website	www.lurenyc.com

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