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August 2001 Vol. 5 No. 9
 
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Artist Jagged Edge
Title Jagged Little Thrill
Label SoSoDef/Columbia
Reviewer Joe Hartlaub
Rating
My favorite video of 2000 was "Promise," by Jagged Edge. The thing was near perfect in every respect, with tension, suspense, conflict, and a great surprise ending that left the viewer laughing and shaking their head at their own unconscious stereotypes which, of course, the video played on. The thing is, though, that "Promise" was a great song that didn't need the video to sell it. The video was lagniappe with a song that itself was perfect in every respect, a classic that should be played at every prom and wedding reception for years to come.

JAGGED LITTLE THRILL is Jagged Edge's third CD, and the guys don't deviate from the format that made J. E. HEARTBREAK their sophomore outing, so wildly successful. And why should they? You do what you're good at, and it's tough to immediately think of four guys who handle those smooth but rhythmic ballads better than Jagged Edge. Name notwithstanding, the numbers on JAGGED LITTLE THRILL are some of the smoothest ballads to come down the pike since the O' Jays and Smokey Robinson ruled the day.

JAGGED LITTLE THRILL is the type of package that a label's A & R department positively salivates over. 13 ready-for-radio cuts, that will be better than anything else going when they hit. Youy've got topical ("No Respect"), uptempo ("Where the Party At?," "Cut Somethin'," "This Goes Out") bittersweet ("Girl It's Over," "Goodbye," "Best Man"), and romantic ("Nothing Without You," "Head Of This Household"). "Nothing Without You," in particular, is the candidate for being this year's "Promise." While Jagged Edge isn't quite as strong on the harder numbers as on the ballads, they are careful on both to never let the arrangements overwhelm their main strength, which is their considerable vocal talent. These guys are a team, a unit; if there are egos in this band, they check 'em at the studio door.

Jagged Edge is huge right now; if they sustain the momentum they get from JAGGED LITTLE THRILL the sky will be the limit for them. As good as this CD is, I have the feeling that they are only scratching the surface of their collective talent. This is a group of young men that can be as big as they want for as long as they want. Hopefully, that will be for a long, long time.

 


© 2001 AMZ/music-reviewer.com
Robert R. Lewis