It's unfortunate that rap has become synonymous in the public eye with all
black music. As has always been the case there are so many facets to what is
historically considered to be black music --- blues, soul, R & B, jazz,
reggae --- that it is impossible, not to mention unjust and ultimately
useless, to attempt to pigeonhole the many styles into any one category.
R & B has been with us since before rock 'n' roll; it's present form owes
much to an amalagation of the seamless production best exemplified by Smoky
Robinson's early 1980s solo albums and the Gamble-Huff stable of such
stalwarts as the O'Jays and Teddy Pendergrass, as well as the progressive,
daring-for-their-time arrangements of Stevie Wonder. Ginuwine has since the
beginning of his career has utilized this style --- lush arrangements,
tenor-voiced vocals riding over a background of repetitive, almost chanted,
chorus lines, and all of his songs dealing with the yearning of love, good
and bad.
THE LIFE finds Ginuwine in the role of executive producer, giving him the
chance to really stretch. And he does. Ginuwine does not reach for the moon
and the stars unless he is capable of grasping them and he demonstrates
repeatedly on THE LIFE that he can quite handily master any task that he sets
out for himself. While "Differences" is presently getting constant airplay,
it is no means the only standout on the CD. On "Show After the Show" he
utilizes a funky backbeat wedded with an arrangement that would not sound out
of place in a casbah to create a sensuous ode to seduction. "That's How I get
Down" has it's rhythms firmly planted on the street, and features a guest
appearance by rapper Ludacris. Both gentleman maintain a nice balance here,
neither overpowering or outclassing the other, but only because both perform
with appropriate restraint --- a factor that adds to, rather than detracts,
from their respective performances. "Role Play," on the other hand, gets
right down to business. "Come in here/take off your skirt/sit right down and
let G go to work" leaves little to the imagination. And it gets hotter from
there. The arrangement is uncharacteristically spare, but is perfect for the
song, and give Ginuwine the perfect opportunity to show off his considerable
vocal talents. It is only on "Two Reasons Why I Cry" that Ginuwine strays
from the program with an ode to his deceased parents. The intensely personal
performance of this song might have been more appropriately placed at the
close of the CD, as opposed to following it with "Just Because," the hot,
funky "Just Because," an instant Top 10 winner which, due to its placement
after "Two Reasons Why I Cry" sounds almost inappropriate. This, however, is
a minor quibble at best, especially when weighed against the rest of the CD,
which is as strong an R & B entry as anything released this year.
THE LIFE is a document of a talent that presently stands above most in the
field, and that, amazingly enough, hints at even greater work in the future.
Ginuwine demonstrates here that he can do just about anything that he sets
his mind to and do it better than anyone else. And should he ever tire of
performing, his future as a producer would appear to be a foregone conclusion
in favor of success. Ginuwine is a man to watch, and to continue watching.