AMZ - May 2000 - The Go
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Artist: The Go
Title: "Whatcha Doin'"
Label: SubPop
Reviewed by: Vinnie Apicella
Rating:
 

This is true hair-slinging, hand-clapping rock and roll ecstasy right from the word "go." In fact The Go, is who they are and once they get their motors runnin', look out cuz there's no slowing 'em down. The first question we need to ask is… is it live or is it Memorex?

With a sound stripped to the core, good old fashioned American rock and roll, "Whatcha Doin" swings heavily backward toward 1968 with a knack for recreating the highlights that first fell upon us with The Stooges, T-Rex, Blue Cheer… and Steppenwolf, among others. As if I needed to be reminded how long it's been since I first entered into this world… Well, they've changed my ignorant misconceptions on how lousy music seemed to be back then! The Go recaptures all of the youthful energy yesterday's cult classics once exhibited, and why not, they're from Detroit! That alone makes 'em worth a listen or two. Refastening the echo and blur that successfully fried many an amp cable, not to mention a fair share of brain cells in the process, their brand of buzz-driven mindfunk ignites the spark that sets aflame the likes of "Meet Me At The Movies," "Keep on Trash," and "You Can Get High."

At the same time edgy and catchy, their brand of flighty, sing along closet-rock, will set your spirit free… and like the song says, "Get You Off," where doing so is seemingly a tambourine slap away. The firmness in this live-in-studio delivery firmly presses between the ears of the listeners-trashy and triumphant, all at once oozing with harmonic brilliance. The Go's "Whatcha Doin'" is a natural solution to get the blood pumping through the blocked arteries that have plagued rock and roll for far too long.

***Stay tuned...