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   January 2001 Vol. 5 No. 2
 
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A Sunset and a New Dawn
Mary Ellen Gustafson

Dear Readers,

It is with mixed feelings that I write my last editorial for AMZ. Due to circumstances beyond my control, my webmaster, Associate Editor and friend, Robert Lewis, took the helm on 01/01/01, so that AMZ can continue the way I founded it. I will sorely miss being intimately involved in the day to day operation, but I will continue as a consultant and occasional reviewer.

When I think over the past 4+ years, I have many fond memories of people I've met and worked with. Since the continuing success of on-line magazines is only about 10% beyond the first year, I feel we've accomplished a lot with AMZ. We're still here and going as strong as ever. From it's very humble beginnings, with only me writing reviews and publishing from my ISP's domain name, AMZ has grown from about 15 articles per month with about 500 visitors, to nearly 80 articles per month, a staff of close to 20, our own domain name and well over 50,000 subscribers. I think these statistics show all the hard work put into AMZ by myself, my Associate Editors and all of the writers and photographers that have made their contributions over the past 4 yrs.

For an independent e-zine, with no backers or sponsors, we've managed to bring you reviews of new bands, established bands, indie bands and a very wide variety of music. Hopefully you've enjoyed the discovery of the real gems we got to before they were famous, as well as the albums of bands/artists you'll never hear on the radio but are still excellent additions to your music collection. During my time as the Editor-In-Chief, I really tried to give good artists a place where they could have their music reviewed, even if they weren't chart toppers or were just starting out. It will be interesting to see how far some of these artists go in the future.

I remember when I was so star-struck conducting interviews I couldn't believe it was me talking to these various "rock stars." Older and wiser, I'm no longer star-struck, but I've found that VERY few of the people I interviewed and met were not nice, normal folks like the rest of us. Sometimes egos got in the way, but I didn't run across that very much. I also had the privilege to see just about all of my favorite bands/artists in concert over the past 4 yrs. Whether it was 15 groups at one of the arena tours like Ozz Fest, or small, intimate performances at clubs or venues that only hold 2,000 people, this has been a dream job. Some of my favorite concerts weren't with the super-stars, although I saw a lot of them too, and some of my favorite interviews were with the up and coming artists yet to make their big splash. I've interviewed entire groups in their tour bus, or one band member sitting on a box behind a venue. I've heard stories from groups in many different genres and they've all made my life richer because of them.

From my first Metallica concert 3 mos. after AMZ started, to their performance with the San Francisco Symphony in 1999, I've been so lucky to see my favorite band live. Aerosmith blew me away, as did Rod Stewart. The reunion of Black Sabbath was worth sitting in an outdoor venue in the middle of June in Phoenix when it was about 110 degrees for 11 hrs. Marilyn Manson was a real trip at that same concert! As recently as this past September I finally got to see Queensryche and Iron Maiden live and that was amazing too. Just a few weeks ago I attended the Christmas tour of Trans-Siberian Orchestra, a band I discovered on the Rosie O'Donnell show when they're first album had only been out a few months. Now they've hit the big time following on the heels of Savatage, some of whose members are part of TSO.

I could go on and on about all the great things I was able to do with AMZ, but now it's time to hand over the reins to Robert. Thanks to all of you for your support, your letters, your requests and even your disagreements with the reviews in AMZ. It's all been much appreciated. Instead of saying good-bye, which is so final, I'll just end with my usual signature.

Later!
Mary Ellen Gustafson




Robert Lewis


I first met Mary Ellen over five years ago in an online writing group hosted by AOL. We hit it off immediately and found ourselves increasingly dependent on one another for bouncing new writing ideas and stories. From the start she let me in on her dream -- to build a music magazine of her own and to do it her way. Somehow or other I ended up getting sucked into that dream and, on the second issue of publication (December, 1996) I wrote my first music review. I thought the gig would end there but the next month a couple more discs arrived and then more and more. Suddenly, in June of 1997, I woke up one morning and realized that I really, truly believed in Mary Ellen's vision and that my technical skills (the few I had at the time) could help further the cause. I talked her into signing up for a domain name and offered my services as Webmaster. Here I've been ever since until taking the big leap last month, stepping up to the opportunity and the responsibility of carrying the torch that, due to no fault of her own, Mary Ellen feared she would drop.

As I said, I came to believe in Mary Ellen's vision and I still do -- perhaps more than ever. This has always been a publiccation that puts substance over everything else. Sure, we would love a nice six-figure advertising deal (hell, three figures would work nicely too right about now . . .), but there's more to this venture than money. Everything Mary Ellen said above regarding her vision for the 'zine is like reading my own mind. I absolutely believe in offering a high quality compendium of honest music reviews, FOR FREE, and making the publicity we offer available to everyone from Elton John to Lucy Mongrel or Troy Horne or any of the other 'unknown' artists we've featured in this and other issues. We treat them all like rock stars because someday . . . some of them will be. I learned this lesson with my review of the K's Choice debut release. In hindsight I was overly critical about a genre of music I should have pled ignorance on and given up to another writer. I panned the cd, thinking "screw 'em, this is the last I will hear of them." Shortly after the review was published "Not an Addict" became a smash hit in several countries, launching K's Choice to overnight stardom.

You live and learn.

So yes, I will carry on Mary Ellen's dream with AMZ. Will I get from point A to point B the same way she might have? Probably not exactly. As you, the reader, may have already noticed, there's a new look to AMZ starting with this issue. Version 6 (yes, there were five before this one!) is cleaner, much faster loading and user friendly. So far the responses I've heard about the new look have been unanimously supportive. This of course serves my ego well, thank you!

Another thing I've recently done is set up a second domain name to link the zine to. I've also decided to drop the long name of "Access to the Music Zone" (on the actual website only) and stick with the acronym AMZ. There's two reasons for this. First, I find that -- especially in verbal communications -- the full name of the zine is cumbersome. Seems like I'm forever spelling "music-reviewer" multiple times to everyone I speak to and even in writing it is kind of long and not a bit mnemonic. So, while keeping the AMZ moniker that we have built so pains-takingly over the last four years, I will slowly begin to phase out the old domain name, replacing it with the new domain: www.music-reviewer.com . While this is still a mouthful, it's easier to remember and should avoid confusion in both the written and verbal medias.

The last big thing I'm working on right now is the dreaded "A" word . . . Advertising! While I see AMZ as a labor of love, the 'zine does not run itself for free. In my tireless search for a FAIR advertising scheme, I've set the whole site up so that we can add and delete advertising partners across the whole site with a change to only one file. I think this will benefit our readers in that in a much cleaner, less "under-construction" site. And for you purists that think we shouldn't stoop to advertising on the zine, we'll be more than happy to stop . . . just open your checkbook and it's all done, just like that! Seriously though, we have to defray costs or we'll all go broke . . . advertising is the only way we can defray any of our costs without losing our independence and objectivity.

So here I am, for good or for bad. So far, I have heard nothing but positive comments about my succession to the Editor-in-Chief position. But I'm thick-skinned and can honestly say that I want to hear what you ALL think! If you love me, let me know. If you hate me, I want to know that too -- and everything in between.

Look for more quality, FREE issues of AMZ in the future. I know I'm stepping into some pretty big shoes as I move forward. I can only promise that I'll do my best to fill them properly so that you, the reader, still get charged up about coming here.

Regards,

Robert R. Lewis
January 7, 2001


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